"One of the first books in McGraw Hill's NEW Business Essentials Series providing savvy strategies and specific action steps to improve business communication skills for today's new world of work"-- Provided by publisher.

Reveals how to incorporate subtle changes that can positively affect the ways in which professionals advertise, write, and speak, covering a range of topics, from outmaneuvering a rival to the ineffectiveness of voice-mail messages.

Provides an historical overview of the International Communications Alphabet, while examining how the letters work and why this special alphabet was created.

Assertive communication skills with clients/residents are highlighted. The ability of assistants to communicate effectively is the key to the quality of care they are able to provide. Aging, disease processes, and other chronic conditions may lead to behavior changes. This program illustrates strategies for effective communication.