Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today lack of time, money, resources, attention, know-how and see in them the opportunity for transformation of one self and one's organization's fortunes.

"'Loonshots is a brilliant and wonderfully entertaining book, an unstoppable read, full of surprises and rich with insight into how people create and nurture things that change the world. It's also an important book. Bahcall, a physicist and biotech entrepreneur, is unfolding the secrets behind successes everywhere.' --Richard Preston, author of The Hot Zone and The Wild Trees What do James Bond and Lipitor have in common? Why do traffic jams appear...

"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture -- one that doesn't just pay lip service to the importance...

"IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity...

Draws on the examples of the thriving Internet company to discuss the unique challenges of the modern business world, covering such strategies as building on strengths, networking effectively, and learning from mistakes.

Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.