Robert B. Cialdini
Author
Publisher
Free Press
Pub. Date
c2008
Language
English
Description
Reveals how to incorporate subtle changes that can positively affect the ways in which professionals advertise, write, and speak, covering a range of topics, from outmaneuvering a rival to the ineffectiveness of voice-mail messages.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...